CPA Networks

Cost-Per-Action or CPA networks are organizationsthat act as a "wholesalers" or intermediaries between advertisers and their publishers - affiliates. They host CPA offers from their clients, the advertisers, and then have their publishers drive the internet visitors to these CPA offerings. They, the CPA networks, then take a percentage of the amount the advertiser pays for the lead. An client, advertiser, may pay the CPA network $10.00 for every lead generated on the network. The CPA network may pay a publisher only $8.50 for the lead taking a $1.50 for their commission. This is how the CPA networks produce their income.

When you log on to a cost-per-action network, you have the ability to surf through the CPA offers and choose which ones you would like to advertise. The CPA network will provide you with a unique ID for each offer you choose to support. The CPA network will provide tracking and commissions for you.

One of the many advantages of dealing with a CPA network is that you will receive only one check for all the commissions earned on the network rather than a check from each advertiser.

The njumber of advertisers and products to promote that a CPA network has varies from network to network. Some CPA networks have over 1,000 different products and services to select from in different markets niches.

CPA networks commonly have text, email and banner ads that are available for your use. I have found that using the banners created by a CPA network is not a good idea. They usually do not convert well. It has been my experience that using your own banners will benefit you more. The banners created by the CPA Network are usually poorly designed and have a low click-thru rate. A good banner is one that does not appear as if it is an advertising banner. That's why text banners normally have a more effective click-thru rate.

The CPA network tracks all your affiliate data (impressions, clicks, leads, commissions, etc.) and send you a check at the end of the month for the commissions earned. The initial step to joining a CPA network is to complete the publisher application. This application is then reviewed, and the network either accepts or rejects your application.