CPA Affiliate Programs

The internet provides many affiliate programs that make it highly possible to attain a substantial source of income. Many of the affiliate programs available today are CPA, CPC, CPM and CTR. CPA is the acronym for cost per action.  

 

The CPA affiliate program is generally a business model that pays for certain qualifying actions by site visitors.  Usually, the site visitor is required to fill out an application or form, provide an email address, zip code or some other information desired by the advertiser.  When this information is supplied, the action has been completed.  At that time, the advertiser compensates the affiliate for the information provided by the site visitor.  This type of CPA affiliate marketing is generally used for  lead generation, surveys, or to apply for some product or service.  Many banks, mortgage companies, loan companies, insurance companies, etc. are willing to pay for leads in order to sell their products and services.  CPA affiliate marketing affords them the opportunity to utilize the power of the Internet in acquiring the information needed to meet their ultimate goals.  

The action in the CPA programs is defined as some kind of conversion.  The more common conversions are sales and registrations. However, transactions that require only link clicks are not included in CPA programs.  

Today, CPA affiliate marketing is believed to be the most in use form of performance based advertising.  In this program, the merchandisers and advertisers determine the action they choose to reward and the amount of money they are prepared to pay for it. 

A normal CPA affiliate program can be envisioned as an offer that appears before the visitor arrives at the actual site he or she desires to visit. The web site commonly offers a product, a service or requests information from the site visitor.  In turn, the site visitor may be obliged to provide the requested information. This process is called the act or action that the site visitor must perform in order for the publisher to get paid. Upon the completion of the action, the CPA program pays the affiliate. A substantial income can be generated through CPA affiliate programs.